“I enjoyed visiting your beautiful laboratory and having the opportunity to meet the people involved in making Becden so successful! I was very impressed with the systems in place from the level of quality control to the state of the art technology. WOW! I just wished I had more time to “shadow” the technicians and admire their work.
“Dr. Miller is such a wealth of knowledge and I am grateful to have an opportunity to meet him in person.”
— Dr. Sunee Salpetchniyom, Springfield, VA
“I learned a great deal from all the presentations and the “Over-The-Shoulder” portion with Dr. Ed Miller was particularly helpful. I know have much to reflect on when dreaming of a vision of my practice. In doing so, I realized while many aspects of customer service were discussed, one need look no further than Becden as an example of the “WOW” factor. Thanks again for your hospitality during my visit, it was second to none!” — Dr. Mark Lemonnier, Fredrick, MD
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Staying in touch with your customers in any business is not only critical for client retention, but can provide excellent opportunities to generate new business through referrals. Email is rapidly becoming the preferred method of communication for our busy lifestyles and is a very cost effective way to keep your dental practice in the minds of your patients.
- Rule number one; you have to ask. It’s important that you explain to the patient why you want their email address [i.e. email appointment confirmations, tooth whitening specials, receiving your newsletter, etc.]. Make sure your entire team is comfortable with the dialogue.
- Add the following questions to your patient history form and be sure someone updates the information at each visit: 1.) What is your email address? 2.) How often do you check your email? 3.) Do you prefer to be contacted by email, phone, or both?
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 Have those who answer your phone ask each person for their email address saying, “We are updating our records and if it’s ok with you, we would like to have your email address.”
- Have an office contest. Place a bowl at the front desk for 3-6 months with a sign asking patients to fill out a card with their name and email address. Display the winning prize for all the patients to see, whether it is a new DVD player, or perhaps a color TV. If you have an Internet-based newsletter, take a digital photo of the winner and include it in your next issue.
- When new patients schedule their first appointment, ask them for their email address. Before they arrive for the first time, send them an email thanking them for choosing your practice, welcome them, and offer to answer any questions they may have prior to their visit.
- On your website ask if they would like to receive a free monthly newsletter by email. Also include a page where they can register to receive it. You may want to run a contest on your website similar to what you did in your office, with the winners being notified by email.
- If you are looking to expand your practice beyond referrals, you can buy local zip code email lists by searching on the Internet for email suppliers.
- Email is a valuable marketing tool for your business so keep in mind proper email etiquette – spelling, capitalization, grammar, etc. – and do not bombard your patients with too many emails or they will be perceived as “sales pitches” and will be offensive.
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131 E. 13065 S.
Draper, UT 84020 |
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888-344-9991 toll-free
801-576-9991 phone |
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The editor of this newsletter is Emily Webb of Becden Dental Laboratory, Inc. Please send any questions or comments about this newsletter, or suggestions for articles to: emilyw@becdendental.com
©2006 BECDEN Dental Laboratory, Inc. |
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Tips On Collecting Patient Email Addresses
